Richard Graziano | Blogger: nfl

Sunday, November 13, 2016

New England Patriots App

As president and general manager of WPIX TV in New York, New York, Richard Graziano has more than 25 years experience in media development. He has also worked in some of the most challenging media markets in the country, overseeing audience development in several different platforms. As a successful media development specialist, Richard Graziano is able to enjoy some of his favorite hobbies and interests, including his love for the New England Patriots NFL football team.

The New England Patriots offer an app for smart phones that lets fans keep up on all the news related to the Patriots football team. The app provides information such as live press conferences, team stats and depth charts, fan club locators, the e-commerce ProShop store, and the mPOINTS rewards program. The New England Patriots app also provides live game commentary, audio broadcasts, in-depth game details, and photo galleries of favorite players or cheerleaders.

Wednesday, August 31, 2016

Tom Brady's Snacks Sell Out Quickly

Richard Graziano leverages his nearly three decades of experience to provide digital audience development and sales expertise as the president and general manager of WPIX New York. Outside his professional life, Richard Graziano is an avid fan of Tom Brady and the New England Patriots.

Tom Brady and his wife, Gisele Bundchen, follow a highly restrictive diet that consists mostly of plant-based foods. Their personal chef recently began releasing details of the couple’s food intake, and earlier this year, Brady released a cookbook with a $200 price tag that sold out in short order. Following in its footsteps, the recently touted “vegan snack pack” posted on Brady’s website also flew off the proverbial shelves.

The package featured 12 bags of snacks that contained different types of organic, raw, vegan, dairy-free, and gluten-free nuts and fruits. Flavors advertised in the box were Amazon Crunch, Blueberry Crunch, Superfood Energy Squared, Dark Cocoa Coconut, and Cacao Goji Energy Squares.

The stock of snack packs sold out in two days. Brady’s website has yet to say when more product would be available or the total number of packs that were sold.

About Richard Graziano

A respected New York media executive, Richard Graziano is has guided WPIX Tribune Media (PIX11) as President and General Manager for the past two years. Responsible for the company’s number-one market flagship station, Richard Graziano has conducted audience development research and engineered sustained growth. Additionally, Mr. Graziano has directed digital innovation efforts that have turned around the business. In addition to arranging multimedia broadcasts of New York Mets and Yankees games, he has directed efforts that increased newscast ratings and market share of audience and revenue.

Mr. Graziano’s past experience includes executive positions with the FOX family, including a role as national sales manager with Atlanta’s FOX 5. In the early 2000s, he served as Tribune Media's WLVI-TV 56’s General Sales Manager in his native Boston, and he subsequently took a position as General Manager of the FOX affiliate WTIC in Hartford CT and then Senior Vice President of Tribune Broadcasting. In this capacity, he oversaw broadcast activities spanning properties in Washington, DC, Hartford, and Philadelphia. An active member of the field and community, Richard Graziano has received recognition from nonprofits such as Hartford Interval House and the Muscular Dystrophy Association.